Overactive Media resists:
military roleplayers

Overactive Media secured the rights to the coveted Toronto Franchise in the Call of Duty Esports League. While all the other teams leaned into the gory battle game and built their brand around military tough guys, we saw whitespace.

Through our research, we discovered 88% of players actually play Call of Duty to relax. So we created a brand that poked fun at the competition, detoxified the category, and offered fans and brands a franchise to cheer for and sponsor that wasn’t based around just doom and boom.