SKIP resists:
paying more for the same food

In a time of economic uncertainty, we were tasked with communicating that ordering through SKIP is the best value. The puzzling reality is that you could actually pay more for the exact same food if you order from competitors like UberEats or DoorDash.

Our campaign, "Same same, but different," took a comedic approach featuring two friends hell-bent on discovering the difference between identical food orders, all highlighting the absurdity of paying more for the same thing.