theScore Bet resists: fearing change

With Diamond’s next campaign for the Canadian-born sportsbook, we knew that building on the Bet mode creative platform from our first two campaigns was a must. The social setting and iconic portal all needed to return. But to highlight our biggest benefit — theScore’s news and stats seamlessly integrating with your bets — we knew we had to do something unexpected. Something different.

And so, celebs are out. Twins are in.
Now, Bet Mode makes watching the sports you love twice as nice.